Overview

Brand impersonation and phishing attacks remain a persistent threat to financial services, with fraudulent emails exploiting both user trust and systemic weaknesses in digital identity. As email continues to be a core communication channel in the sector, implementing authenticated brand indicators is no longer optional—it’s a strategic security imperative.

This webinar will explore how Verified Mark Certificates (VMC), when used in combination with email authentication protocols such as SPF, DKIM, DMARC, and BIMI, form a layered defense to reduce fraud, protect brand integrity, and enhance user trust. VMCs provide cryptographic assurance that logos displayed in email clients are validated and controlled by the brand owner.

For members of X9, this session will underscore how this ecosystem of controls aligns with core PKI principles and industry best practices, and why authenticated brand identity should be part of every financial institution’s trust strategy.

Attendees will learn:
• How Verified Mark Certificates support BIMI by providing cryptographic proof of logo ownership and authenticity
• The complementary roles of SPF, DKIM, and DMARC in establishing email domain integrity
• Why financial services organizations are prime targets for brand spoofing—and how authenticated brand logos help mitigate risk

Presenters

Dean Coclin |Sr. Director Industry Strategy
DigiCert

Webinar Details

Thursday, September 25, 2025 from 1:00 pm – 2:00 pm ET

Registration Form

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